Monday, October 1, 2012

Mimi's Cafe Power of Pink Campaign Raises Breast Cancer Awareness

October is National Breast Cancer Awareness Month. I don't know anyone who has not been affected by this disease: a mother, sister, aunt, wife, or friend. As you know, I am all about prevention. I know that a mammogram isn't going to prevent breast cancer, but it can help detect it and hopefully, get someone the help they need early enough.

I am working with Mimi's Cafe to introduce it's Power of Pink campaign. Mimi's Cafe is partnering with the National Breast Cancer Foundation (NBCF) this month to create and spread awareness for breast cancer. For the entire month of October, all 145 location will display a Giving Tree. Guests who donate $1 will be given a leaf to inscribe to put on the tree, and for $5, they receive a limited-edition pink ribbon lapel pin. In return, Mimi's Cafe will provide up to $30 in coupons for those making an in-store donation. If you can't make it to a restaurant, you can still support the campaign through eGift Card donations and digital donations to the Giving Tree. All proceeds will go to the NBCF.

breast cancer awareness

breast cancer awareness

A little about Mimi's Cafe and the National Breast Cancer Foundation
Inspired by his visit to France, and with a passion for food, Arthur J. Simms opened the first Mimi's Cafe in 1978. Today, the French-inspired neighborhood bistro is owned by Bob Evans Farms, Inc. There are 145 locations in 24 states that offer breakfast, lunch, and dinner.

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for eight years, NBCF provides women "Help for Today...Hope for Tomorrow®" through its National Mammography ProgramBeyond The Shock®Early Detection PlanMyNBCF online support community, and breast cancer research programs. For more information, please visit

Disclosure: I was invited to attend the event and received a gift card to facilitate my review. No other compensation was provided. All opinions expressed are my own.